Development of a landing page for a Hyundai car dealer
A case study on the development of design and layout of a landing page for an official Hyundai dealer for conducting online promotional campaigns
Development task
For the official Hyundai dealer in Ukraine, the task of developing a website was set for conducting advertising campaigns for the sale of trucks and promoting services in Google Ads.
Website requirements:
- Multilingualism
- Mobile adaptation
- Bright design that combines the corporate style of the customer and the brand
- CTA
- Presentation of the customer's company services
Solution
By surveying persons responsible for servicing freight transportation at motor transport enterprises of Ukraine (a sample of 10 ATPs), we determined what information about a potential partner is necessary for customers, and moreover, in view of the specifics of the market and the long-term nature of the interaction, it requires careful study and long-term search. Based on the processed data, we identified the most important aspects of the customer's presentation as an official dealer of a world-famous brand in Ukraine and the path leading to the beginning of communication - a request for a call back.
We presented all the most important information in a transparent description of the advantages of the customer's offer in a style that combines the design of the brand and the customer's company.
