WEB-MACHINE – About Us: History, Values, Team, and Photos
We've been working in digital since 2013, with experience in international marketing research and expertise in promoting companies in the US and Chinese markets.
We hold Google Partner status and rank among the TOP 10 digital agencies in Ukraine.
Over the years, we've developed digital products and marketing systems for 250 clients.
Additionally... we write books on internet marketing, develop online tools for marketers, and maintain a blog.
The greatest value for our team is client trust, and to justify it, we've set ourselves the goal of delivering the best.
That's why our motto, like the Mercedes-Benz slogan, is: "The Best or Nothing!" Posters with this call can be seen on the walls of our office.
The WEB-MACHINE Team, 2018. KharkivCompany History
The decision to create WEB-MACHINE, focusing on internet marketing, was made in summer 2013 by Pavlo Sokolenko in Amsterdam. However, the company began its website development activities in May 2011 under the "Sait Saitovich" brand, co-founded by Dmytro Babkov.
2014: The primary focus shifted to website development and promotion. The current website was soon created, and the first pages entered Google's index. By May, the team consisted of 3 employees, 2 freelance SEO specialists, and 1 SMM manager. In October, the first WEB-MACHINE office opened in Kharkiv.
By the end of 2015, the team had grown to 10 people. Over the year, more than 120 campaigns were carried out, including website promotions, contextual ad campaigns, marketing audits, social media campaigns, and crowd marketing. In June 2016, a client portal was launched. The company achieved Google Partner status. Starting in 2017, we actively participated in industry events: conferences and seminars on internet marketing. Meanwhile, we enhanced our expertise in local promotions and additional internet marketing tools such as crowd marketing, Google Local Business, and YouTube. At the end of 2017, we launched new website sections, including online tests, free books, and online tools like a marketing strategy planner and SEO calculator. In 2018, we underwent rebranding, launched a marketing school, and started SEO courses in Kharkiv.
2019: We ranked in the TOP 10 digital agencies in Ukraine, as per CMS Magazine: 7th among developers and 3rd in the SEO company rankings. We were also 8th among Ukraine's advertising agencies and made the TOP 20 web studios according to IT-RATING. Additionally, our work received recognition in advertising festivals, including WOW DONE AWARDS, Kyiv International Advertising Festival, ADC*UA, and Ukrainian Design.
2020: Several projects earned awards in international developer competitions. Notably, a website for the globally renowned mobile game developer Zplay took second place in the "IT and Internet" category, and the online store "Megazaika" won first place in the "Products and Services for Children" category in Ukraine's WEB AWARDS. In March 2020, the company transitioned 98% to remote work. Despite initial concerns, client numbers increased by 24%.
2021: The team expanded to 30+ members, handling over 70 projects and collaborating with 5 partners. The geographical reach of both team members and clients grew significantly. Future plans included opening offices in Kyiv and the US.
2022–2023: 2022 was a year of significant upheaval for everyone in Ukraine. For understandable reasons, both our client base and team size shrank considerably. However, we managed to maintain the core of the company and concluded 2023 operating in a stable format.
2024 and Plans: We reorganized several aspects, expanded our technology stack, opened an office in the EU, and began working with European clients. Our plans include further development of marketplace and service frameworks, as well as improving the outcomes of online promotion campaigns. We continue to focus on design and usability.
Think Big!
Testimonials
We’d like to thank the team at Web Machine for the high quality of service. Their managers always respond promptly to requests plus the work is done efficiently and delivered on time. We have been working with them for more than 4 years, and during this period they have helped us tremendously, including managing our advertising on Google Ads and developing 5 websites for us. We’d also like to note their competence in the field of design and programming. This is a company we plan to continue working with in the future!
The client has seen a significant increase in conversions within the first three months while the cost of conversion has decreased substantially. WEB-MACHINE has executed a smooth workflow through effective communication and timeliness. Their personal touch and results-driven style are impressive.
The website designed by WEB-MACHINE hasnʼt been launched yet but has been well-received by the client. Their workflow was effective and they responded quickly. With only needing to communicate with the project-manager, there was a lot of time saved.
The digital agency WEB-MACHINE developed an online lending service called "Gotivnychka" for small businesses and individuals, as well as the main website for JSC "MSB Finance." Throughout the collaboration, the studio proved to be an expert in developing services, web design, and internet marketing. I would also like to thank the team for their responsible approach to tasks and their reliability at any time. During our cooperation, there were several complex and unforeseen situations that were resolved promptly and with the highest quality.
