Paid Site Ads (PPC). Get More Traffic!
Contextual advertising in Google Ads (PPC) is a type of online advertising in which the advertiser's ads are displayed relevant to the content of the search query. Thanks to our experience and the benefits of the Google partner status, we will help you get applications, clients and buyers in search engines. We combine manual work and advanced technologies.
Investments:
from 2 999 $/month
Timeline:
from 12 months
Types and Categories of Online Advertising
- Google Search Ads — setting up search ads and Google Maps ads for your target customers.
- Display Advertising Campaigns — development and configuration of banner ads on target platforms.
- YouTube Video Ads — running advertising campaigns on Google's video-hosting platform partner.
- Remarketing — configuring targeted ads that will be shown to potential customers who visited your website.
- Targeted Ads, SMM, and Mobile Advertising — ads on Facebook, Instagram, and messengers. We also set up campaigns for mobile devices.
- Pre-Roll Video Ads — creative ads suitable for various niches, displayed before videos where Google Ads and social networks have restrictions.
What is Contextual Advertising?
Contextual advertising is a type of online ad that is shown to users based on the context and content of the page they are on, as well as their preferences and interests. This makes the ads more targeted, customizable, and efficient, leading to higher response rates and better campaign performance.
Contextual Advertising in Google Ads — PPC
Contextual advertising is the most conversion-focused type of online advertising displayed in Google search results. PPC (Pay Per Click) is characterized by precise targeting and instant results. Types, formats, and costs of PPC. Ordering contextual advertising from the internet marketing agency WEB-MACHINE ensures effective promotion on Google, YouTube, Facebook, as well as remarketing, banner advertising, and social media ads.
Targeted Advertising: Setup and Management
Stages of a Targeted Advertising Campaign:
- Developing a promotion strategy
- Launching and managing ad campaigns
- Maintaining and optimizing campaign performance
- Achieving KPI goals
- Setting up Facebook Pixel
- Managing budgets up to $20,000
Scope of Work for Targeted Ads Management:
- Task list
- Analyzing social media and websites before starting (with improvement suggestions)
- Developing a promotion strategy
- Installing and configuring Facebook Pixel and events as needed (with event trigger checks on the website)
- Analyzing competitor advertising
- Reviewing the success of previous ad campaigns
- Creating ad creatives and writing ad copy
- Launching and managing ad campaigns
- Maintaining and optimizing campaign performance
- Working with multiple campaign objectives
- Targeting warm and cold audiences
- Launching multiple remarketing segments
- Providing monthly reports and weekly updates (if required)
How is Contextual Advertising Created?
Steps to create and configure contextual advertising:
- Gathering query statistics for your niche.
- Determining seasonality and recommended bids for ad groups and keywords.
- Creating campaigns and configuring necessary settings.
- Submitting ads for moderation and evaluating the quality of landing pages.
- Launching the ad campaign is just the beginning of an extensive process of analysis and optimization!
It's also important to note that PPC operates on an auction basis, meaning the higher the bid, the better the placement! Payment is charged per click. Our technical specialists regularly undergo training and testing on platforms where contextual and display ads are available, staying updated on new trends and platform innovations. Furthermore, our contextual ad experts possess skills in website optimization, which directly impacts ad efficiency and site sales. Our creative marketers design and implement highly effective solutions tailored to different audience groups. We continually enhance our skills in ad campaign management and strive to automate complex processes to achieve optimal results.
Advantages of contextual advertising
📊
In contextual advertising, you can use an unlimited list of keywords - you do not pay for increasing the list of words, you pay only for target clicks.
🏆
Contextual advertising works immediately - no need to wait several months until the site gets into the TOP - 10 search engines to make a profit. Moreover, you can change the campaign settings within 1 day!
🎯
Ads will be seen only by those users who are already interested in your products or services. You can choose the region and time of ad display to get the most targeted audience.
💸
You determine the budget size yourself. Based on the predicted indicators, we will offer you a recommended one. You only pay the company a subscription fee for running an advertising campaign.
Stages of setting up and running advertising campaigns
We set up targeting, contact advertising campaigns, including the following stages:
We think big!
Among our clients in development, internet marketing and comprehensive promotion in Ukraine are companies that have their own marketing department, as well as companies with which we work as an outsourced digital marketing department.
Geography of key clients: Ukraine, Great Britain, China, USA, Estonia, Australia, Poland, Canada.
Customer Reviews
We’d like to thank the team at Web Machine for the high quality of service. Their managers always respond promptly to requests plus the work is done efficiently and delivered on time. We have been working with them for more than 4 years, and during this period they have helped us tremendously, including managing our advertising on Google Ads and developing 5 websites for us. We’d also like to note their competence in the field of design and programming. This is a company we plan to continue working with in the future!
The client has seen a significant increase in conversions within the first three months while the cost of conversion has decreased substantially. WEB-MACHINE has executed a smooth workflow through effective communication and timeliness. Their personal touch and results-driven style are impressive.
The website designed by WEB-MACHINE hasnʼt been launched yet but has been well-received by the client. Their workflow was effective and they responded quickly. With only needing to communicate with the project-manager, there was a lot of time saved.
The digital agency WEB-MACHINE developed an online lending service called "Gotivnychka" for small businesses and individuals, as well as the main website for JSC "MSB Finance." Throughout the collaboration, the studio proved to be an expert in developing services, web design, and internet marketing. I would also like to thank the team for their responsible approach to tasks and their reliability at any time. During our cooperation, there were several complex and unforeseen situations that were resolved promptly and with the highest quality.
